Complementary Medicines Australia

CMA Board Members

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The CMA Board comprises a blend of experience, skills and vision necessary to ensure the success of the complementary healthcare industry.
Driving CMA’s strategic direction for 2016 are the following industry leaders:

CMA President: Dusko Pejnovic (Lipa Pharmaceuticals)
CMA Vice-President: Richard Henfrey (Blackmores)
CMA Treasurer: John Baker (Go Vita Springwood)
CMA CEO: Carl Gibson (Complementary Medicines Australia)
Sue Hogan (Health World Ltd)
Carolyn Barker (Evdeavour College)
Wayne Coote (Pathway International)
Sally Brumley (Leura Health Foods)
Justin Howden (Swisse)
Natasha Flynn (Cabot Health)
Ben Rowe (Brauer Natural Medicine)
Ian Chant (Aker BioMarine Australia)
John Kavanagh (Integria Health Care)

CMA's President
Dusko Pejnovic - Lipa Pharmaceuticals, CEO

Dusko PejnovicDusko is the President of the CMA Board and is currently the CEO of Lipa Pharmaceuticals Ltd. Dusko holds a Masters of Business Administration and Bachelor’s Degree in Chemistry. He also has experience in a broad range of industries including Pharmaceuticals, Foods, Confectionery, FMCG and B2B services.

CMA's Vice-President
Sue Hogan - Health World Limited - Chief Executive Officer

Sue Hogan has served as the Senior Vice President, Asia Pacific for Metagenics Inc. since October 2013 and as CEO and Managing Director of Health World Limited since March of 2015. 

Sue has 25 years of executive commercial leadership experience with extensive experience with business transition and integration, strategic planning supporting brand equity and organizational development.  Sue holds a master's degree in Commerce from the University of New South Wales and a bachelor’s degree from the University of Canberra.

CMA's Treasurer
John Baker - Go Vita Springwood, Owner/Manager

John has previously served as CMA Vice President and Treasurer and led the Board as President for 2 years. He has also been a member of the Complaints Resolution Council since its inception. During his tenure in various roles he has witnessed and played a part in the strong development of the CMA Codes of Practice and Government Relations elements of the CMA. John has owned Go Vita Springwood for over 22 years and is currently a Director of Go Vita Distributors Ltd and Nutrivital Pty Ltd. John’s clear and continuing aim for the CMA and the Complementary Medicines Industry is for products to become fully integrated and an equal part of the Government’s Health Policy.

Carl Gibson - Complementary Medicines Australia, Chief Executive Officer

Sally Brumley

Carl Gibson started his career in the UK as a public servant, before joining the Conservative Party as a media and political adviser.  He served under UK Prime Minister John Major from 1990 to 1994. His career spans over 25 years and he has specialised in Regulation, Public Policy and Campaign Communications. He was part of the senior leadership teams that transformed Allscripts-Misys the USA healthcare software company and UK nuclear generator British Energy. He was most recently Head of Brand & Communications at Australia's leading natural health company Blackmores, before being appointed in September 2013 as Chief Executive of the Complementary Medicines Australia.

Carl holds a Masters of Science in Corporate Governance and serves on the Advisory Board of The National Institute of Complementary Medicines, The Complaints Resolution Panel and the BCompMed Course Advisory Committee for Endeavour College of Natural Health.

John Kavanagh - Integria Health Care - Chief Executive Officer

John has over 25 years’ experience in Healthcare and Consumer Products, and is Chief Executive Officer of Integria Healthcare.

He holds a Bachelor of Economics degree and is a qualified Chartered Accountant, having also owned and managed a small accounting practice for over 10 years.

John has sat on numerous boards and committees of both Commercial and Not for Profit organisations, and is also a Member of the Australian Institute of Company Directors.

Ben Rowe - Brauer Natural Medicine - Chief Executive Officer

Ben has over 25 years of experience in business development, marketing, strategy and general management roles across a variety of industries.


He holds a Bachelor of Economics, Associate Diploma in Marketing and in 2016 was awarded an Industry Leaders Fund scholarship to study the Advanced Management Program at INSEAD Business School.


Ben Rowe has been the CEO of Brauer Natural Medicine for the past 6 years and became a Board Member of Complementary Medicines Australia in 2015.

Carolyn Barker AM - Endeavour Learning Group

Carolyn Barker Carolyn Barker AM is the CEO–Higher Education and a member of the five person Executive team when Vocation Limited purchased Endeavour Learning Group in July 2014.

Since May 2010, Carolyn Barker has been the Chief Executive Officer of the Endeavour Learning Group and its subsidiaries, Australian College of Natural Medicine Pty Ltd, FIAFitnation, College of Natural Beauty and the College of Natural Health & Homeopathy in New Zealand.

In 2002 Carolyn was made QUT Business School’s Alumni of the Year. In 2005 she was awarded a Member in the Order of Australia (AM) for her service to business and the arts. Carolyn is an Adjunct Professor in Business at Griffith University and is a Life Fellow of the Australian Institute of Management.

Wayne Coote - Pathway International, Managing Director

Wayne CooteWayne is a current CMA Board Member with 30 years experience in the healthcare industry in various management positions. Over the last 15 years Wayne has been responsible for running Pathway International, which supplies specialty healthcare ingredients to brand marketers and contract manufacturers for products which are used by customers of the complementary healthcare industry.  

Sally Brumley - Leura Health Foods, Proprietor

Sally BrumleySally is the Vice President for the CMA Board and has over 20 years experience in the health food retail industry. Sally has established two health food stores in Leura and Queanbeyan and was a Foundation member of the Independent Health Foods of Australia. Sally’s passion and commitment to the complementary healthcare industry, and her business and retail experience are an asset to the CMA Board.

Justin Howden - Swisse - Head of Government Relations, Public Policy and Community Engagement


Justin leads the Swisse portfolio of Government Regulations, Public Policy, Scientific Development and Community Engagement. His prior roles have included Marketing, Sales, NPD and Asia Management roles with Kraft, Goodman Fielder and Fonterra, as well as leading the Victorian Government’s trade and investment attraction team for Asia. Justin is on the Board of the European Australia Business Council, and was previously National President of the Australia Malaysia Business Council and the Australia Philippines Business Council and on the Board of Swinburne Ventures, the University’s external Board for research commercialisation.

Natasha Flynn - Cabot Health, Business Development and Training Manager

Natasha is proud to represent our diverse membership base, having served as a Director on the Board of Complementary Medicines Australia (CMA) since 2013.
Natasha has a wide range of experience and understanding of the challenges that our various members face, with her career in the complementary medicines sector spanning over 20 years having worked in pharmacy as a dispensary assistant and practitioner, as a manager of health food stores, as a practitioner of Herbal Medicine in a clinical setting, working closely with buyers in banner groups and implementing marketing strategies for complementary medicines as a national sales and marketing manager, development and execution of training programs, presenting seminars to the general public and having worked for a short period of time as a new product development manager for Australia’s leading contract manufacturer of dietary supplements.
Natasha is the Business Development and Training Manager for HealthDirection Pty Ltd who is the sponsor of Cabot Health products and supplier of Dr. Sandra Cabot’s books on various health topics. Cabot Health is a small brand with a big heart and dedicated to formulating high quality complementary healthcare products.
Natasha is a passionate advocate for the complementary healthcare industry.

Ian Chant - Aker BioMarine Australia, General Manager

Ian has had senior positions in public and private organizations since 1987. He has worked on Industry agendas with the Queensland State Government. He has been part of the Complementary Medicines Industry for more than 12 years. Throughout his career he has held positions in the Laboratory, Production Management, Sales & Marketing, Business Development and General Management. For over eight years he ran his own Management Consultancy providing advice on Strategic Management as well as lecturing at Universities and Leadership Development programs.

Ian has been a Fellow of the Australian Institute of Management, a Chapter Leader of the International Society of Pharmaceutical Engineers, a Diploma Member of the Institute of Brewing (Master Brewer) and holds a degree in Applied Science and Post Graduate qualifications in Applied Science and Business Administration.

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