• PO Box 450 Mawson ACT, 2607 Australia

  • 02 6260 4022

Healthplex Expo 2020
Natural & Nutraceutical Products China 2020

25-27 November, 2020 NECC (Shanghai), China

Join us at the Number One Expo in the Asia-Pacific Region to showcase the best of Australian products.

Complementary Medicines Australia (CMA) is pleased to invite you to join the Australian Pavilion at Healthplex 2020. In 2018, CMA successfully organised and hosted the inaugural Australian pavilion at Healthplex – the most popularly-attended nutraceuticals and health food event in Asia Pacific, with the assistance of Austrade and the Healthplex organiser, CCCMHPIE (China Chamber of Commerce for Import & Export of Medicines & Health Products).  The following year, the Australian Pavilion was the largest and most successful international pavilion at the expo, with 18 leading Australian complementary medicines brands and over 100 delegates attending, which was again, invaluably supported by Austrade.


Healthplex is a three-day expo in Shanghai, organised by the CCCMHPIE and Shanghai UMB Sinoexpo International Exhibition Co., Ltd.  Its purpose is to showcase cutting edge, high-quality nutraceutical products to stakeholders and discerning consumers in China. The Expo also provides a perfect environment to learn the latest about Chinese government nutraceutical and health regulations, cross-border e-commerce, social media channels such as WeChat, consumer trends, and the market environment in China.


This annual event is particularly significant for the Australian complementary medicines industry as since 2018, we have officially been the number one Importer into China of Nutrition and Health Food products, with an import volume of AU $1.12 billion (US $730 Million) in 2019. Also, in 2018 Australia’s year on year growth for imports into China of Nutrition and Health Food was an incredible 60.8%, an achievement that is testament to the strong relationships that our industry has fostered with Chinese stakeholders through events like this. Additionally, the China/Hong Kong market is currently the industry’s biggest export market, accounting for 71.5% of Australia’s complementary medicines exports.


A number of Australian firms have been successful at exporting to China, and our industry is cognisant of the importance of greater engagement between CMA and our Chinese counterparts, plus researchers and regulators, to ensure the best health outcomes for consumers in both countries.


With whole-of-industry support, CMA intends to grow the Australian Pavilion at Healthplex each year and this event has become one of the annual highlights for the Australian

complementary medicines industry. This expo provides an ideal opportunity to continue the dialogue, share the latest information, and showcase the latest innovative products to Chinese stakeholders.


Key Facts and Figures


  • Australian Pavilion Space: 90 sqm
  • 8 of Australia’s leading brands represented
  • 25, 716 visitors to Healthplex & CPhi (20% increase compared to 2017)
  • Expo reached 25,000 m2 in area
  • The overseas pavilions covered an area of 10,000 m2
  • More than 440 well-known exhibitors


  • Australian Pavilion Space: 270 sqm
  • 18 of Australia’s leading brands represented
  • 12,713 visitors to Helathplex (25% increase compared to 2018)
  • Expo reached 30,000 m2 in area
  • The overseas pavilions covered an area of 15,000 m2
  • More than 500 well-known exhibitors


§  Australian Pavilion Space: 378 sqm

§  Expected to have 25 of Australia’s leading brands represented

§  Expected to attract more than 40,000 visitors

§  Expo reached 55,000 m2 in area with the addition of two halls, including health supplies, elderly rehabilitation, natural organic products, medical tourism, beauty and skin care and other new sections

§  The overseas pavilions will cover an area of 20,000 m2

§  Expected to have more than 800 well-known exhibitors




ü  Increase your company’s international profile at China’s largest professional trading platform for complementary medicines

ü  Meet and engage with the Chinese or international industry stakeholders to support your export business

ü  Enhance your knowledge of the Chinese regulatory framework and compliance standards in health food products

ü  Take the opportunity to quickly and efficiently gain an overview of the booming Chinese health industry

ü  Hear the latest update on e-Commerce Law and CBEC

ü  Learn the latest healthcare market trends and demands in China




CMA is very pleased to announce that we are partnering with Austrade and the ‘Made in Australia Campaign’ to highlight “Brand Australia”, ensuring the Australian pavilion will be the busiest and most successful pavilion at HNC this year and strengthening and enhancing Australia’s global reputation.


The Australian Made (‘AMAG’) logo, together with Australia’s new Nation Brand,

will appear as an event partner across key marketing before, during and after the event, and appear on the Australian pavilion design.


Complementary medicines produced in Australia are highly sought after in China because they are recognised for meeting the highest global standards of quality and safety. The AMAG logo has contributed to the Australian complementary medicines’ exporting success story; international consumers, particularly Chinese consumers, recognise the logo as a symbol of premium-quality Australian goods. Consumers can be confident that complementary medicines using the AMAG logo are manufactured in Australia to the highest quality standards. 


This position has been further strengthened by the Government which recently enshrined into legislation new protections for the complementary medicine industry. The Competition and Consumer Amendment (Australian made Complementary Medicines) Regulations 2019 (‘the Regulation’) will ensure access to Australian origin claims and continued eligibility to seek the Australian Made logo for all complementary medicines meeting the newly legislated requirements.


Despite significant survival challenges in the globally competitive economy, our industry is able to take advantage of access to overseas markets, including China, by utilising the logo as a universal, high-recognition and high-reputation, point of difference to competing products.


Whilst our industry faces competition from other ‘clean and green’ countries for business in China, Australian complementary medicines are well placed to continue to be popular and highly regarded. China’s demand for health products is expected to grow significantly over the next decade, driven by the needs of an ageing population and growing middle class.  With the support of the AMAG logo, Australian complementary medicines manufacturers can expect strong export growth into the future.




Healthplex 2020 Australian Pavilion Package

25-27 November, 2020

National Exhibition and Convention Centre, Shanghai China

Australian Pavilion Booth: Hall 8.1 81E01 (378sqm)





AUD 29,500 + GST


22.5 sqm

AUD 45,000 + GST


33.75 sqm

AUD 60,000 + GST


45 sqm

AUD 78,000 + GST

*Should you wish to book a larger space within the Australian Pavilion please discuss with CMA


  • 1.    Stand space, design, construction, basic furniture (upgrades will be available) and insurance
  • 2.    Special promotion of your company as a part of the Australian pavilion through a variety of CMA, CCCMHPIE and Healthplex marketing channels
  • 3.    Access for an unlimited number of people to the Expo and VIP visitor lounge
  • 4.    Invitation to exhibitor exclusive events as VIP, such as “Nutrition & Health Industry Cross-border E-Commerce Industry Exchange Meeting”
  • 5.    Your company representatives will be invited to:
  • -       Welcome reception & business networking evening at the Australia House with the Australian & Chinese government officials and international stakeholders
  • -       Opening ceremony of the Healthplex
  • -       VIP networking dinner
  • 6.    Special discounted price for 6th Nutraceutical and Industry Development Conference
  • 7.    (Option) CMA can book accommodation for the Australian pavilion exhibitors, and can offer one room for three nights for person free of charge

The price does not include travel or visa costs 





CMA Welcome Reception & Business Networking Event

24 Nov

Australia House

HNC VIP Events

-          Opening Ceremony

-          Networking Dinner

25 Nov


HNC - 6th Nutraceutical Industry Development Conference

25-26 Nov




HNC – CBEC Conference & Networking event

26 Nov



CONTACT: Miho Kikuchi (Industry Development Manager)

Complementary Medicines Australia (CMA)

Tel: +61 2 6260 4022 / E-mail: miho.kikuchi@cmaustralia.org.au



“Thank you CMA for all your hard work, diligence and attention to detail in pulling together a very successful Healthplex expo event in 2019. Nutrition Care thoroughly enjoyed the great opportunity to represent the Australian pavilion as one of many successful Australian brands of complementary medicine on this world stage. Our brand reached a wide audience with excellent engagement levels achieved with the attending audience and we consider our participation as a huge success. It was a great pleasure working with you and we hope to have the opportunity to attend the Healthplex Expo again in 2020.”                                                                                        

Nutrition Care (attended in 2019)      

“Exhibiting at the Healthplex expo on the CMA Australian pavilion was a fabulous experience for Caruso’s Natural Health, we were able to showcase our brand directly to key stakeholders from both the E commerce /Cross Border channel and traditional Retail groups. Many leads from the show have converted into real results, for example been loaded on several E commerce platforms. The big plus was it was so easy to take part, as the CMA’s organisation of the Australian pavilion was faultless hence I strongly encourage any brand to participate if you are serious or even curious about playing in China.”                                                                               

Caruso’s Natural Health (attended in 2018)

CMA Member Roadshow 2020

  • 04 Feb 2020
  • 27 Feb 2020
  • Multiple Locations


  • 10:00am Start Time
  • 11:00am Start Time

Registration is closed

Introducing the CMA Member Roadshow 2020
Australian complementary medicines are the highest quality complementary medicines in the world. Together, we have built $1 billion in exports and new overseas markets for our world-class products.

Our industry is dynamic, innovative and challenging and we want your input to ensure that CMA, your industry organisation, continues to be focussed on the issues that matter most to you. So, we are pleased to publish our draft Five-Year Strategy and latest Work Program.

Member Roadshow
CMA are rolling out a Member Roadshow to present our Strategy and Work Program in February 2020. Sessions will run for approximately 90 minutes on the following dates:

  • Brisbane: 4 February, 10:00am
    Brisbane Airport Conference Centre, 2 Dryandra Rd, Brisbane Airport QLD

  • Adelaide: Please contact Alice.Callahan@cmaustralia.org.au for more information.

  • Sydney: 10 February, 10:00am - 11:00am session cancelled.
    Rydges Sydney Central, 28 Albion Street, Surry Hills NSW 2010

  • Canberra: 13 February, 10:00am
    CMA Head Office, 105 Mawson Dr, Mawson ACT 2607

  • Shanghai:The Shanghai meeting has been postponed. Please check back for a new date to be announced.

  • Melbourne: 27 February, 10:00am - 12:00pm
    The Victoria Hotel, 215 Little Collins St, Melbourne VIC 3000
    Registration closed.

If you would like to attend please register on this page by selecting your preferred date/city. 

Presenting to your Teams
We are also happy to present to your team members, we invite your input and are keen to answer your questions. To book a CMA Strategy & Work Program Presentation, contact Natasha Flynn - CMA’s Head of Membership Development on 0478 398 126 or email her at: natasha.flynn@cmaustralia.org.au

View the CMA Five Year Strategy: 2020-2025 Healthy People Healthy Future by clicking here

View the CMA 2020 Work Program by clicking here

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