HealthplexEvent Wrap-Up – Australia’s most successful Healthplex ever!

Last month, CMA hosted our second Australian Pavilion at Healthplex 2019 – the most popularly attended nutraceuticals and health food event in the Asia Pacific. The Australian Pavilion was the largest international pavilion at the expo, with 18 leading Australian complementary medicines brands and over 100 delegates attending Healthplex.

Healthplex is a three-day expo organised with the assistance of the China Chamber of Commerce for Import and Export of Medicines & Health Products (CCCMHPIE) and Shanghai UMB Sinoexpo International Exhibition Co., Ltd. Its purpose is to showcase cutting-edge, high-quality products to stakeholders and discerning consumers in China.

This year, Healthplex also celebrated its 10th anniversary, and because of this, the line-up of events was bigger and better than in past years.

Australia: now China’s major nutraceutical and health food products trading partner!

Monday 17 June

In the lead-up to Healthplex, we were delighted to participate in the China International Nutrition and Health Industry Summit, organised by our friends, the Health Products Association – China.

The agenda boasted 12 expert speakers covering a range of subjects, including the latest in China’s supplement and ingredient regulations, cross-border e-commerce, WeChat and social media, consumer trends, market environment, import/export statistics, and updates on the omega-3 and probiotics industries.

Mr Zhang Zhongpeng, Director of the Health and Nutrition Department of CCCMHPIE, reported on Australia’s incredible achievement in becoming China’s major trading partner for nutraceuticals and health food products, thanks in part to Australian brands capitalising on the new policy for cross-border e-commerce.  

Mr Zhang Zhongpeng, Director of the Health and Nutrition Department of CCCMHPIE

Tuesday 18 June

CMA delegates were invited to a personal tour of TSI’s award-winning, TGA-Licensed facilities near Shanghai. This tour gave our delegation a unique opportunity to get inside one of APAC’s leading TGA-licensed finished dose manufacturers and get TSI’s on-the-ground perspectives on what’s next for natural products and the general commercial environment in China.

Healthplex: Wednesday 19 – 21 June

On the first day of Healthplex, CMA VIP guests were invited to the opening ceremony. CMA President Paul Mannion attended an eye-dotting ceremony on behalf of our industry.

CMA President Paul Mannion attending an eye-dotting ceremony

Our Australian Pavilion was the busiest and most popular pavilion during the three-day event. Many Australian Pavilion exhibitors had a full schedule of meetings with various international stakeholders while welcoming expo visitors, including buyers and local health-conscious-consumers seeking Australia’s highest-quality complementary medicines.

The busiest and most popular in the pavilion!

Brand Australia was delivered in robust and authentic colours. The strong message delivered throughout was that Australia manufactures complementary medicines to the highest global pharmaceutical-grade standards. Our worldwide reputation for quality and safety is one explanation as to why Australian products are the most sought-after choice for discerning, health-conscious consumers in China.

The 2019 Australian Pavilion was three times bigger than before. The iconic symbol of the Sydney Opera House and the Australian-made logo stood out from any angle from which visitors viewed the pavilion, which perfectly represented Australia’s status as the number one nutrition and health food product importer! The coffee counter in the middle of the Pavilion also brought a comfortable space for our industry friends to catch up over coffee.

Proudly Australian!

Our Pavilion exhibitors also had the opportunity to attend the 6th Nutraceutical Industry Development Conference to learn the latest about regulations, cross-border e-commerce, WeChat social media, consumer trends, and the market environment in China. At the Conference, CMA’s President, Paul Mannion gave a presentation on the latest trends and opportunities in the Australian Complementary Medicines Industry to attendees.

CMA’s President presents at the 6th Nutraceutical Industry Development Conference

On the first evening of day one, our VIP members were invited to the 2019 International Health Industry Welcome Dinner and Healthplex 10th Anniversary Celebration Dinner.  There were over 300 guests at this special celebration dinner, including international and Chinese Government officials, cross-border e-commerce delegates, and health product distributors. CMA President Paul Mannion gave a welcome speech on behalf of our industry.

At the dinner, four companies from the Australian Pavilion and proud CMA members won awards for the “Top Five Nutrition and Health Products Import Brands”. Congratulations to Swisse, Melrose Health, Integria Healthcare, and Nutrition Care!

CMA members won the awards for the Top five Nutrition and Health Products Import Brands

During the exhibition, the organisers delivered more than 60 high-quality industry activities to exhibitors and visitors. These activities covered a range of subjects, including regulations interpretations, industry seminars, online and offline channel matchmaking, new product launches and interactive experience activities. The Australian Pavilion exhibitors were invited to attend the Australian Brand Show and the 2nd Health Industry vs Cross Border E-commerce Industry Exchange Meeting during Healthplex.

Melrose at the Australian Brand Show

Special Partnership

Several VIP guests were invited to the CMA & CCCMHPIE: MOU Partnership Signing Ceremony. These included representatives from the Australian Government:

  • Bing Liu, Deputy Consul-General (Commercial) and Senior Trade Commissioner of Austrade
  • Shichun Zhang, Senior Trade Manager – Health and Life Sciences of State Government of Victoria, Australia
  • Jack Tang, Director for Trade and Investment of NSW Government, Shanghai Office
  • Andre Zhu, Senior Business Development Manager of Austrade, Shanghai Office
Left to right: Bing Liu, Austrade  Deputy Consul-General (Commercial) and Senior Trade Commissioner, Carl Gibson, CMA’s CEO Mr Tan Sheng-Cai, Vice President of CCCMHPIE Paul Mannion, CMA’s President

Key Facts and Figures

  • 12,713 visitors (25% increase compared to 2018)
  • Expo reached 30,000 m2 in area
  • The overseas pavilions covered an area of 15,000 m2
  • More than 500 well-known exhibitors
  • Australia had the largest international pavilion (three times larger than last year), with 18 of Australia’s leading brands represented
  • The Australia Pavilion was not just the most popular but also the busiest.

The Australian Pavilion at Healthplex 2019 was another incredible success story. CMA would like to thank each of the Australian Pavilion exhibitors: Swisse, Lipa Pharmaceuticals, NutriSmart, Australian NaturalCare, Melrose Group (Melrose, Nu-Lax), Caruso’s Natural Health, Integria Healthcare (Thompson’s, Thursday Plantation), Essence Group, Metagenics (Ethical Nutrients, Inner Health), Nutrition Care, TSI, Enervite, and National Institute of Complementary Medicine. Your participation made this success story possible. We also would like to say thank you to other members of the CMA delegation who joined our trip to Shanghai. 

We are thrilled that CMA has secured the best spot for the Australian Pavilion at Healthplex again for next year! The Australian pavilion will be bigger than before. Many members have already expressed interest in securing a space for 2024, so to avoid any disappointment, book your sport for Healthplex 2024 ASAP by contacting Miho Kikuchi, Industry Development Manager, at



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