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CMA Board Members

    CMA Board Members

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The CMA Board comprises a blend of experience, skills and vision necessary to ensure the success of the complementary healthcare industry.

Annual Directors Report 2022

We are pleased to present CMA’s Director’s Report for 2022. It highlights the organisation's achievements and activities across the key areas outlined in the organisation's Strategic Plan: Healthy People, Healthy Future 2020-2025, with a fresh approach that will Protect, Campaign for and Grow our industry.

Click here to view the report

CMA President

Ben Rowe - Brauer Natural Medicine - Chief Executive Officer

Ben has over 25 years of experience in business development, marketing, strategy and general management roles across a variety of industries.

He holds a Bachelor of Economics, Associate Diploma in Marketing and in 2016 was awarded an Industry Leaders Fund scholarship to study the Advanced Management Program at INSEAD Business School.

Ben Rowe has been the CEO of Brauer Natural Medicine for the past 6 years and became a Board Member of Complementary Medicines Australia in 2015.

CMA Vice President

Paula Hann - Managing Director AZN - Metagenics

Paula Hann has worked for Metagenics ANZ for over 17 years. During this time she has worked in various roles in sales and marketing on both the Practitioner and retail side of the business. In her time at Metagenics ANZ Paula has been responsible for multimillion dollar marketing budgets, and played an integral role in the marketing and promotion of leading retail brands like Inner Health and Ethical Nutrients.

Paula and her team have lead the delivery to market of industry first probiotics and novel delivery systems of natural medicines.  Paula has also played a key role in driving the growth of market leading Practitioner brand, Metagenics, and is proud of the  industry leading education for healthcare professional that Metagenics provides.  She is a passionate advocate for the industry and believes that natural medicine is the medicine of the future, and it’s role will only become more important as we battle to address the rising tide of chronic disease. 

CMA Treasurer

Heidi Roscher Chief Financial Officer Integria Healthcare 

Heidi is a Chartered Accountant with 20+ years experience, she commenced her career with KPMG Brisbane, working across multiple SME businesses and industries. With over 17+ years in the complementary medicine industry, Heidi has strong industry knowledge and has a passion for providing Healthcare Practitioners with innovative efficacious natural medicines to deliver best in class preventative health care.

Heidi is currently the CFO and Director of Integria Healthcare with responsibilities spanning across Finance, Information Technology and Human Resources. Heidi has been instrumental in systems and process improvements, ensuring proper governance and oversight, and is seen as the company’s conscience. Heidi is a well-respected, grounded, personable leader within all organisations she has worked for and with.

Heidi has a young family who enjoy spending time at the beach, especially North Stradbroke Island and has been a volunteer with management responsibilities for Point Lookout SLSC for 20+ years.

Zephanie Jordan, Chief R&D and Quality Officer at Pharmacare Laboratories

Zephanie has worked in the Consumer Healthcare industry for more than 25 years in Australia and overseas. She has experience leading and balancing regulatory compliance, innovation and policy influence in healthcare, food, cosmetic and chemical companies.

She has worked for RB, J&J, GSK, Boots Healthcare, Faulding and P&G. She has also worked for ASMI (now CHPA) as Scientific Director and it was during this time that she collaborated with the former Complementary Healthcare Council (CHC) on a range of issues. In 2004-5 she was an independent consultant and was contracted by the TGA to work on the Complementary Medicines Evidence Guidelines. Zephanie holds qualifications in Food Science, Pharmaceutical Science and Wine Science. She is an advocate for self-care, championing policy reform to drive proportionate regulation and incentives for innovation.

CMA CEO, John O'Doherty

John commenced as CEO of Complementary Medicines Australia in July 2023. He is an experienced business leader, with a wealth of experience across Public Affairs, Government Relations,

Corporate Affairs, media communications, and law, finance and governance.

John is passionate about natural health and has worked in the complementary medicines sector

since 2018, including as a CMA Board Director since early 2020. He has served as the Chair of

the CMA Political Committee, showcasing his strong advocacy capabilities and commitment to advancing the interests of the sector.

John was previously Head of Public Affairs at Blackmores Group and has served in a Senior

Adviser capacity for the Australian Government across the Health, Industry/Innovation/Science

and Environment portfolios.

Prior to this, John worked in media and financial consulting. He has a Bachelor of Business, Bachelor of Laws, Graduate Diploma in Journalism, Diploma of Financial Services and a Graduate Certificate of Applied Corporate Governance and Risk Management.

John is a graduate of the Governance Institute of Australia and a member of the Australian

Institute of Company Directors.

Gulhan Demirci - Innovation and NPD Manager at NutriSmart Australia

Senior Manager in the areas of Product Development, Compliance and Regulations. With over 22 years of industry experience in a variety of R&D and commercialization areas mainly focused on Pharmaceuticals and Complementary Medicines.

Primary strengths are with compliance within the TGA environment, GMP manufacturing and operations encompassing the requirements of TGA and FSANZ. One of the key managers who are responsible for the manufacturing and marketing of Natural Health products in Consumer Healthcare. To date she has launched over 250 Listed Medicines with the TGA and 8 Supplemented Sports Foods/Medical Foods under the requirements of FSANZ.

Dr Michael Osiecki, PhD, BBE (Chemical), BBiotech (Hons)

Dr Michael is the Managing Director of Bio Concepts and the second generation of Osiecki biochemists. With scientific prowess and a passion for the industry, Dr Michael is at the forefront of education in nutritional medicine. 

Nick Mann- CEO ANZ & AsiaSwisse Wellness(H&H Group)

Nick is the CEO for Australia, New Zealand and Asia for the Health & Happiness Group, a global company who owns brands including Swisse Wellness and Biostime. Nick has held senior leadership roles in sales, marketing and general management across South East Asia for almost 30 years.

Nick joined Swisse as Director of Sales for ANZ and reenergized the sales team, bringing a new sense of purpose and vibrancy. Nick was promoted to the role of Managing Director, ANZ in September 2019 and to CEO of ANZ and Asia in March 2022.

Rachel Carter - Head of Sales and Marketing, SFI Health 

Rachel has over 25 years’ experience in Sales and Marketing with a passion for natural health and leadership.  In 2016 Rachel merged her passions and entered the world of contract manufacturing heading up the Nutraceuticals division for Australian Pharmaceutical Manufacturing where her team managed and serviced Swisse and Blackmores before joining Frank Caruso at Carusos Natural Health on his Leadership Team in 2018.

Rachel first started her career, after studying Sales and Marketing, in retail where she was the youngest manager within the Organisation at the age of 19.  She then went onto follow her business to business ambitions in FMCG where she enjoyed 10 wonderful years moving through the ranks from Sales Representative through to Marketing Manager, before becoming a mother to 2 beautiful girls.

Her strength in leadership combined with her sales, marketing negotiation and strategy skills is what drives her every day to make a difference in her people, herself and the industry she represents. 
Rachel is always seeking innovative ways to approach challenges and thrives in an environment of change.  

Andrew O’Keefe - Vita Life Sciences Managing Director

Andrew has over 20 years’ experience within the complementary medicine and pharmaceutical industries. Andrew is currently the Managing Director for Vita Life Sciences, a listed company on the Australian stock exchange. Vita Life Sciences is a multinational healthcare company that formulates and distributes a range of vitamins and supplements, including Herbs of Gold and VitaHealth brands, across Australia and South East Asia.

Prior to joining Vita Life Sciences, Andrew was the CEO for Go Vita Distributors, Australia’s largest health food distributor and retailer. Andrew also spent 5 years as Blackmores State Manager and 10 years with Sigma Pharmaceuticals in senior management and operational positions. Andrew has extensive national and international experience within sales, marketing, and distribution businesses. Andrew has spent all his commercial life driving strong business performances through an inclusive and performance-based management style.

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