Our Team

Meet the CMA Team

John O'Doherty


John commenced as CEO of Complementary Medicines Australia in July 2023. He is an experienced business leader, with a wealth of experience across Public Affairs, Government Relations, Corporate Affairs, media communications, and law, finance and governance.

John is passionate about natural health and has worked in the complementary medicines sector since 2018, including as a CMA Board Director since early 2020. He has served as the Chair of the CMA Political Committee, showcasing his strong advocacy capabilities and commitment to advancing the interests of the sector.

John was previously Head of Public Affairs at Blackmores Group and has served in a Senior Adviser capacity for the Australian Government across the Health, Industry/Innovation/Science and Environment portfolios.

Prior to this, John worked in media and financial consulting. He has a Bachelor of Business, Bachelor of Laws, Graduate Diploma in Journalism, Diploma of Financial Services and a Graduate Certificate of Applied Corporate Governance and Risk Management.

John is a graduate of the Governance Institute of Australia and a member of the Australian Institute of Company Directors

Dr Catharine Avila

Senior Scientific and Regulatory Associate

Dr Catharine (Cathy) Avila recently joined the Regulatory Team at CMA. She has experience in many branches of Complementary Medicine from regulation and new product development in industry, clinical naturopathic practice and an academic career. Catharine’s research focused on clinical trials of complementary medicine ingredients and products, and the safety of herbal medicines, enabling her to strengthen the scientific expertise of the team. Catharine lectured in Herbal Medicine and Nutrition among other scientific disciplines at Southern Cross University and contributed to the complementary medicine program at the University of Tasmania.

Alice Callahan

Event Manager

Alice is an experienced event planner with a proven track record of successfully planning and executing a range of events.

 Alice joined CMA in 2013 and is responsible for coordinating all aspects of CMA events from initial planning to final execution.

Amanda Ferguson

Regulatory and Technical Associate

Amanda’s qualifications include an Advanced Diploma in Naturopathy and Bachelor of Health Science (Complementary Medicine).

Amanda’s role as regulatory and technical associate at CMA sees her contributing to maintaining fit-for purpose regulation of the complementary medicines sector, which provides the perfect intersection between her interest in complementary medicines and an avenue to contribute more broadly to the health of the community. 

Lucy Lang

Head of Regulatory Affairs

Lucy is a regulatory affairs professional with a background and training in complementary medicines. Her career spans working in integrative medicine settings, Government regulatory affairs working directly in complementary medicines, and in industry regulatory affairs roles. Her passion is in driving positive change in policy that achieves a diverse marketplace of competitive, quality products that are accessible and can be relied upon by a wide range of Australians.

Barbara Lichti

Head of Governance

Barbara is an experienced governance and compliance professional who has worked both locally and overseas in a variety of industries including consumer goods, IT, banking and finance and complementary medicine.  She was the first Head of Compliance appointed to Blackmores Limited.

Carol Miller

Head of Finance

Carol joined CMA in 2014 and is the Head of Finance.

Carol has over 26 years’ experience in accounting after graduating from the University of Canberra with a Bachelor of Commerce in Accounting. Prior to that Carol obtained an Associate Diploma in Accounting at Nowra. 

Her experience ranges from working at The Department of Foreign Affairs as the Budget Coordinator, to the Construction Industry where she spent 11 years beofre moving to the Not-for-Profit sector. 

Jacki Phillips

Executive Assistant to CEO

With 20 + years experience in Event Management and 10 + years experience in Marketing across IT and Not For Profite organisations.  Her experience spans the USA, Europe, Asia and ANZ where she has been on both the sides of event planning, as both an organiser and an event sponsor/exhibitor.  

Jacki completed her BA Leisure Management at the University of Technology Sydney and several years later completed a Graduate Certificate in Marketing at Sydney University.   

Right now she is enjoying her role as EA to CEO assisting John and the team wherever her experience is needed. 

Paul Seitz

Head of Member Engagement

Prior to taking on the role of CMA’s Head of Member Engagement, Paul spent 6 years with Direct Selling Australia handling membership, marketing, events and any other hat that could fit on his head. 

Throughout his career, Paul has worked all over the world and obtained a wealth of experience, with roles exposing him to sales, marketing, event production, graphic design, content creation, video and audio editing, talent acquisition and tech training.  Despite possessing a strong understanding of technology, Paul emphasises that building relationships with people is the single most successful trait in his long and diverse career. 

Originally from the US, Paul has called Australia home since 2004.